CAN-SPAM Act (2003) regulerer kommerciel e-mail i USA. Den gælder for enhver e-mail med et marketing- eller promotionskomponent, ikke kun bulk afsendelser.
For bulk marketing e-mail, medtag et one-click unsubscribe link, der overholder RFC 8058. Dette forventes nu af store indbakkeudbydere og forbedrer både compliance og leveringsevne.
Kræver udtrykkelig opt-in (samtykke) før afsendelse
EU
GDPR + ePrivacy
Strikte regler om dataindsamling og samtykke
Australien
Spam Act
Kræver samtykke og en fungerende afmeldingsmulighed
Hvis du sender til modtagere i EU, er CAN-SPAM alene ikke nok. Du skal også overholde GDPR og ePrivacy Direktivet, herunder lovligt grundlag for behandling og klare samtykkeregistreringer.
Afmeldingsanmodninger behandlet inden for 10 hverdage
Tredjeparts afsendere overvåget og revideret
Før du importerer en ny liste, kør den gennem mySMTP Email List Analyzer for at fange syntaksfejl, dubletter og rolleadresser. Den kører i din browser og uploader ikke dine data.
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